ACE

Within ace.’s product label system, ace.GENE LABEL is a derivative label responsible for the business domain. Officially presented as GENE LABEL, it focuses on business bags and trolley bags designed for business trips, serving travel associated with work, such as commuting and business trips. It shares target occasions with ace.TOKYO LABEL, which centers on the travel category, and is a core label that presents ace.’s functionality and accumulated expertise in bag-making for business use.

Within the product label system developed by ace., ace.TOKYO LABEL is a derived label responsible for the travel category. Officially presented as TOKYO LABEL, it offers products such as trolley cases, backpacks, and shoulder bags to support travel from home to destinations. Its role is distinct from ace.GENE LABEL, which focuses primarily on business use, and it occupies a central position in bringing together ace.’s functionality as a comprehensive bag brand for travel and mobility. It is treated as an independent label name on ace.’s official website and online store.

ace.1940 LABEL is a sub-label in ace.’s product label system, classified under COLLABORATION. It is responsible for creating new forms of bags through collaborations with companies and brands, providing a distinct point of entry for planning and development from the travel-focused ace.TOKYO LABEL and business-focused ace.GENE LABEL. Rather than being the name of an individual collaboration partner, it is listed as an independent label on ace.’s official website and is also sold under the name ace.1940 LABEL through the official online store.