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ace.GENE LABEL

ace.GENE LABEL

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Country: Japan
Founded: 2016 2010s
Category: Bags
Related brands: Bags brands founded in the 2010s Bags brands from Japan

Overview

ace.GENE LABEL is a Japan-origin business category label developed by Ace, a Japanese bag manufacturer. Its predecessor, ACE GENE, was introduced in 1998 and adopted its current name in 2016 with the launch of the ace. brand. Pursuing comfort in business settings, it offers business bags, commuter backpacks, and trolley bags for business trips. Its series include Gadgetable and EVL, and its bags emphasize functionality and ease of carrying.

Concept

Supporting businesspeople with the highest functionality and performance

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2016

Year Brand Category Description

2016

ACE

Parent brand

Bags

A core label responsible for the business domain

Within ace.’s product label system, ace.GENE LABEL is a derivative label responsible for t

Within ace.’s product label system, ace.GENE LABEL is a derivative label responsible for the business domain. Officially presented as GENE LABEL, it focuses on business bags and trolley bags designed for business trips, serving travel associated with work, such as commuting and business trips. It shares target occasions with ace.TOKYO LABEL, which centers on the travel category, and is a core label that presents ace.’s functionality and accumulated expertise in bag-making for business use.

2016 Parent brand

ACE

Bags

A core label responsible for the business domain

Within ace.’s product label system, ace.GENE LABEL is a derivative label responsible for t