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MYSELF ABAHOUSE

MYSELF ABAHOUSE

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Country: Japan
Founded: 2012 2010s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Fashion is fun.

MYSELF ABAHOUSE is a Japanese fashion brand launched in 2012 and operated by ABAHOUSE INTERNATIONAL. It began as a new lifestyle-oriented business format offering men’s and women’s apparel and lifestyle goods. Based on French casual style, it has proposed styles that are easy to incorporate into everyday life. The brand concept is “Reality Relax Mode,” translating the “mood of the moment” into a moderately fashion-forward style. In fall/winter 2017, it transitioned to a WEB brand available exclusively through its online shop. In 2026, special-order products under the name “MYSELF ABAHOUSE” can also be found on the official online store.

Concept

Reality Relax Mode

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1978

Year Brand Category Description

1978

ABAHOUSE

Parent brand

Clothing

A unisex relaxed-mode derivative brand

MYSELF ABAHOUSE was a distinctive concept shop and derivative brand developed by ABAHOUSE

MYSELF ABAHOUSE was a distinctive concept shop and derivative brand developed by ABAHOUSE INTERNATIONAL, based on ABAHOUSE casual wear. From Fall/Winter 2017, it shifted to a primarily online shop-based model, presenting a “reality relaxed mode” that translated the “mood of the moment” into a measured, fashion-forward style. Centered on menswear, it proposed unisex items that women could also wear. Unlike ABAHOUSE’s own men’s casualwear and the basic line of ABAHOUSE GRAY, it focused on gender-inclusive styling and contemporary everyday wear. In contrast to ABAHOUSE LASTWORD, which is centered on curated selections, it is positioned as a derivative brand with its own brand concept.

1978 Parent brand

ABAHOUSE

Clothing

A unisex relaxed-mode derivative brand

MYSELF ABAHOUSE was a distinctive concept shop and derivative brand developed by ABAHOUSE