Tagline
Dress up the ordinary
Adoon plain is a fashion brand operated by Japanese apparel company BUZZWIT. It launched on August 12, 2020, as a rebranding of kutir black, and primarily online offers casual wear for men and women. With “Dress up the ordinary” as its theme, it adds trends and a sense of playfulness to simple designs that blend into everyday life, developing styles that span mode and casual. Its products are available through ZOZOTOWN and and ST, among others.
Concept
A brand that adds trends and a sense of playfulness to simple designs that blend into everyday life