Tagline
Enjoy the outdoors in your own style, with functionality.
AMICAL Schlaf is a Japanese outdoor brand launched in 2020 by Hide Trading Co., Ltd., a manufacturer of fashion accessories based in Fukuoka Prefecture. Drawing on ideas from staff who love the outdoors, the brand focuses mainly on cases and covers for camping gear, as well as storage products. It aims to create items that let people enjoy the outdoors in their own style and with functionality, and is characterized by refined design, reasonable prices, a wide range of colors, and a selection suited to various camping styles. The individual founder and lead designer have not been disclosed; product development is led by the staff.
Concept
A brand that continues to grow by putting customer feedback first.