ANOGH is a Japanese womenswear brand launched on October 1, 2020, by designer/director Yoshie Mishima. As a factory brand that makes products directly with partner factories, it primarily offers apparel. With “SERENDIPITY WEAR” as its concept, the brand name derives from “not enough,” and the brand aims to deliver products it genuinely considers good while curbing overproduction.
Concept
SERENDIPITY WEAR