Tagline
A “special gift” for you, making every day feel like a birthday.
Birthday room is a Japanese womenswear brand launched in 2019. Operated by Antiroosa Co., Ltd., it offers tops, outerwear, dresses, bottoms, bags, shoes, accessories, and more, primarily through ZOZOTOWN. Based on basic everyday wear, the brand proposes casual clothing with playful details such as heart embroidery, animal prints, and college-style logos. Its guiding concept is “a romantic world filled with excitement,” and it shares the message, “A special gift for you, making every day feel like a birthday.”
Concept
A romantic world filled with excitement