FUMIE=TANAKA is a Tokyo-based designer brand created by designer Fumie Tanaka, founded in October 2019. Renamed from the former brand THE Dallas, it began full-scale operations with the Spring/Summer 2020 season. Centered on womenswear, it offers ready-to-wear, bags and leather goods, and accessories, with the concept of naturally expressing the designer’s worldview. The brand has presented its collections at London Fashion Week and Tokyo Fashion Week, and received awards including the Newcomer Award (Shiseido Encouragement Award) at the 2022 Mainichi Fashion Grand Prix.
Concept
The brand expresses designer Tanaka’s worldview through the filter of FUMIE TANAKA, conveying a sensibility of its own in a liberated, natural way. It is aimed at adults who know themselves and feel comfortable being natural.