Page language: English
Firsthand
Basic information
- Country
- Japan
- Founded
- 2019
- Category
- Clothing / Lifestyle products / Art projects
Overview
Firsthand is a concept brand (concept store) operated by Daytona International Co., Ltd., centered on fashion, sustainability, and art. Its first store opened in Minami-Aoyama, Tokyo, in October 2019. It develops and selects apparel and miscellaneous goods based on the idea of “deconstruction and reconstruction,” including the reuse of existing interiors and underutilized materials, and advocates making products without relying on mass production and mass consumption.
Concept
A sustainable concept store centered on creativity, with a focus on design, quality, and craftsmanship, under the theme “Fashion – Sustainable – Art.” It offers brands and items found only here, experiences available only here, and new, stylish culture and fashion.
Tagline
Fashion – Sustainable – Art