Klättermusen is a mountaineering equipment brand founded in 1975 in Åre, Sweden, by a local climber who started from a small DIY workshop. It uses environmental...
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share refined everyday staples and unisex collections.
Differences from Firsthand
Klättermusen shows a stronger emphasis on Outdoor & functional.
Klättermusen shows a stronger emphasis on Sporty & sportswear.
VOITED is a digitally native outdoor brand founded in 2018 by its founder, Frank Voit. Based in the United States, it focuses on products such as the 4-in-1 Pil...
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from Firsthand
VOITED shows a stronger emphasis on Outdoor & functional.
VOITED shows a stronger emphasis on Sporty & sportswear.
Haglöfs is an outdoor performance brand founded in 1914 in Torsång, Dalarna, Sweden, by carpenter Wiktor Haglöf. Starting with backpack-making, it now offers ou...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share traits or product categories.
Differences from Firsthand
Haglöfs shows a stronger emphasis on Outdoor & functional.
Haglöfs shows a stronger emphasis on Sporty & sportswear.
Marina Yee is a fashion brand by a designer from Belgium. Since the Fall/Winter 2007 season, the brand has developed under the designer’s own name, centered on...
Avant-garde & designer
Luxury & heritage
Minimal & basics
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from Firsthand
marina yee shows a stronger emphasis on Avant-garde & designer.
marina yee shows a stronger emphasis on Luxury & heritage.
ALAINPAUL is an eponymous brand founded in Paris in 2023 by designer Alain Paul and his partner Luis Philippe. Reflecting Alain Paul’s background as a former da...
Avant-garde & designer
Minimal & basics
Trends & youth culture
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from Firsthand
ALAINPAUL shows a stronger emphasis on Avant-garde & designer.
ALAINPAUL shows a stronger emphasis on Luxury & heritage.
GANNI is a fashion brand founded in 2000 in Copenhagen, Denmark, by gallery owner Frans Truelsen. Since 2009, it has been led by Creative Director Ditte Reffstr...
Trends & youth culture
Decoration & playfulness
Outdoor & functional
Shared traits
The brands share refined everyday staples and original design.
Differences from Firsthand
GANNI shows a stronger emphasis on Decoration & playfulness.
GANNI shows a stronger emphasis on Trends & youth culture.
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Sw...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share refined everyday staples and unisex collections.
Differences from Firsthand
icebreaker shows a stronger emphasis on Outdoor & functional.
icebreaker shows a stronger emphasis on Sporty & sportswear.
PAMM is a Japanese homewear and underwear brand launched in 2020 through a collaboration between fashion brand spoken words project (designer: 飛田正浩) and yut...
Decoration & playfulness
Trends & youth culture
Polished & dressy
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from Firsthand
PAMM shows a stronger emphasis on Decoration & playfulness.
Firsthand shows a stronger emphasis on Minimal & basics.
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share refined everyday staples and unisex collections.
Differences from Firsthand
Fjällräven shows a stronger emphasis on Outdoor & functional.
Firsthand shows a stronger emphasis on Avant-garde & designer.
HOMECORE is France’s first hip-hop brand, launched in Paris in 1992 by Alexandre Guarneri together with Steph Cop. Rooted in hip-hop culture, it spans apparel,...
Streetwear
Minimal & basics
Polished & dressy
Shared traits
The brands share original design and perceived quality.
Differences from Firsthand
HOME CORE shows a stronger emphasis on Streetwear.
HOME CORE shows a stronger emphasis on Luxury & heritage.
Gimaguas is a Spanish brand launched in Barcelona in 2018 by sisters Claudia Durany and Sayana Durany. The brand name means “twins,” and the brand says it draws...
Trends & youth culture
Decoration & playfulness
Avant-garde & designer
Shared traits
The brands share perceived quality.
Differences from Firsthand
Gimaguas shows a stronger emphasis on Trends & youth culture.
Gimaguas shows a stronger emphasis on Decoration & playfulness.
A.P.C. is a French ready-to-wear brand founded in Paris in 1987 by Jean Touitou. Centered on creating simple, high-quality clothes designed to be worn for a lon...
Minimal & basics
Polished & dressy
Shared traits
The brands share unisex collections and original design.
Differences from Firsthand
A.P.C. shows a stronger emphasis on Luxury & heritage.
A.P.C. shows a stronger emphasis on Minimal & basics.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.