White Mountaineering is a Japanese fashion brand launched in Tokyo in 2006 by designer Yosuke Aizawa. Its guiding principle is that “every field where clothes a...
Outdoor & functional
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from VOITED
White Mountaineering shows a stronger emphasis on Avant-garde & designer.
White Mountaineering shows a stronger emphasis on Luxury & heritage.
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share distinctive designs and outdoor influences.
Differences from VOITED
VOITED shows a stronger emphasis on Sporty & sportswear.
VOITED shows a stronger emphasis on Decoration & playfulness.
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Sw...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share distinctive designs and outdoor influences.
Differences from VOITED
VOITED shows a stronger emphasis on Decoration & playfulness.
icebreaker shows a stronger emphasis on Sporty & sportswear.
Klättermusen is a mountaineering equipment brand founded in 1975 in Åre, Sweden, by a local climber who started from a small DIY workshop. It uses environmental...
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share refined everyday staples and outdoor influences.
Differences from VOITED
Klättermusen shows a stronger emphasis on Avant-garde & designer.
Klättermusen shows a stronger emphasis on Luxury & heritage.
GOOPiMADE is a Taiwan-based fashion brand founded in 2016 by Chen Chang (Smirk) and Yeo Lee (Leo). Centered on an “urban outdoor” approach that bridges city lif...
Outdoor & functional
Minimal & basics
Streetwear
Shared traits
The brands share functional design and value for money.
Differences from VOITED
GOOPiMADE shows a stronger emphasis on Streetwear.
VOITED shows a stronger emphasis on Sporty & sportswear.
Charlie Constantinou is a brand named after British-Cypriot designer Charlie Constantinou, established in London, UK, in 2022. It launched after the designer gr...
Outdoor & functional
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share concept-driven design and distinctive designs.
Differences from VOITED
Charlie Constantinou shows a stronger emphasis on Avant-garde & designer.
VOITED shows a stronger emphasis on Sporty & sportswear.
and wander is a Japanese outdoor wear and gear brand founded in Tokyo in 2011 by Keita Ikeuchi and Mihoko Mori. Based on the idea of enjoying fashion in the mou...
Outdoor & functional
Trends & youth culture
Minimal & basics
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from VOITED
and wander shows a stronger emphasis on Avant-garde & designer.
VOITED shows a stronger emphasis on Sporty & sportswear.
HELLY HANSEN is an outdoor- and marine-inspired apparel brand founded in 1877 by Norwegian captain Helly Juell Hansen in the port town of Moss. It began by manu...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share outdoor influences and value for money.
Differences from VOITED
HELLY HANSEN shows a stronger emphasis on Sporty & sportswear.
VOITED shows a stronger emphasis on Decoration & playfulness.
J.L-A.L is a British menswear brand founded in London in 2020 by designer Jean-Luc Ambridge Lavelle. Centered on technology-inspired continuous development and...
Outdoor & functional
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share concept-driven design and original design.
Differences from VOITED
J.LAL shows a stronger emphasis on Avant-garde & designer.
J.LAL shows a stronger emphasis on Luxury & heritage.
BOTTER is a fashion brand originating in Belgium (Antwerp), established in 2017 by Rushemy Botter and Lisi Herrebrugh. It launched with a master's collection fr...
Avant-garde & designer
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share concept-driven design and distinctive designs.
Differences from VOITED
VOITED shows a stronger emphasis on Outdoor & functional.
Botter shows a stronger emphasis on Avant-garde & designer.
STONE ISLAND is an apparel brand founded in 1982 by Massimo Osti in Ravarino, in the Province of Modena, Emilia-Romagna, northern Italy. Centered on research an...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from VOITED
Stone Island shows a stronger emphasis on Streetwear.
Stone Island shows a stronger emphasis on Avant-garde & designer.
O’Neill is a surf brand founded by Jack O’Neill in San Francisco, California, USA, in 1952. It began with the development of wetsuits for surfing and the operat...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share original design and value for money.
Differences from VOITED
O'Neill shows a stronger emphasis on Sporty & sportswear.
VOITED shows a stronger emphasis on Decoration & playfulness.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.