KHOKI is a Japanese fashion brand launched in Tokyo in 2019. The team creates its collections with brand director Koki at the center, and its offerings are primarily focused on the menswear category. With keywords such as ethnicity, craftsmanship, the avant-garde, and childhood at its core, the brand respects the skills and culture left by earlier generations while adding its own ego and interpretations, with the concept of not overdoing its creations.
Concept
“KHOKI’s creative keywords include [ethnicity, craftsmanship, the avant-garde, and childhood]. As an antithesis to an ever-accelerating consumer society, the concept is to respect the skills and culture left by earlier generations, add our own ego and interpretations, and not overdo our creations.”