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MSGM

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Country
Italy
Founded
2009 2000s
Category
Clothing Accessories
Related brands
Clothing brands founded in the 2000s Clothing brands from Italy

Primary categories

Related categories

Overview

Tagline

never look back, it's all ahead
MSGM is a fashion brand founded in Milan, Italy, in 2009 by designer Massimo Giorgetti. It focuses on women’s and men’s ready-to-wear and accessories. Drawing on music, contemporary art, and club culture, its concept is to reinterpret the past in a contemporary language through colorful prints and layering. The brand has an international presence through its flagship stores and numerous stockists.

Concept

It is the ability to reinterpret the past through a modern language - bold, ironic but never dull - as well as to read and anticipate the future.

MSGM characteristics

MSGM: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of MSGM

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Trends & youth culture
Adoption of trends and connections to youth culture.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MSGM relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2014
2014 Sub-brand
MSGM Kids
Clothing

A kids’ line focused on everyday children’s clothing

MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on th

MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent brand’s colorful prints and logo design, reworked for sizes ranging from baby to junior. Planning and distribution are carried out under the name MSGM KID S.r.l., and seasonal collections are offered through a dedicated website and authorized retailers. These details indicate that the line serves to present the parent brand’s visual identity specifically for children.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Brands with the same designer

Emilio Pucci Italy Founded in 1947 Clothing In common Brands with the same designer

Clothingbrands fromItalyfounded in2009

Colmar Originals Italy Founded in 2009 Clothing In common Clothingbrands fromItalyfounded in2009
Gaelle Italy Founded in 2009 Clothing In common Clothingbrands fromItalyfounded in2009
Incarnation Italy Founded in 2009 Clothing In common Clothingbrands fromItalyfounded in2009
Incotex Slacks Italy Founded in 2009 Clothing In common Clothingbrands fromItalyfounded in2009

Brands from Italy founded in 2009

DSQUARED2 EYEWEAR Italy Founded in 2009 Eyewear In common Brands from Italy founded in 2009
Hogan Eyewear Italy Founded in 2009 Eyewear In common Brands from Italy founded in 2009
Laneus Italy Founded in 2009 Clothing In common Brands from Italy founded in 2009
MAURO de BARI Italy Founded in 2009 Footwear In common Brands from Italy founded in 2009

Frequently asked questions about MSGM

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Menswear Womenswear

Culture

Music

Related links

Brands from Italy Brands founded in 2009 Brands founded in the 2000s Brands from Italy founded in 2009 Brands from Italy founded in the 2000s Clothing brands Clothing brands from Italy Clothing brands founded in the 2000s