Tagline
Clothes for tiny humans with big personalities.
MSGM Kids is an Italian children’s clothing brand. Launched in 2014 as MSGM’s kids line, it is overseen by designer Massimo Giorgetti. Its collections focus on ready-to-wear and accessories for babies and children. Officially, the brand presents an Italian style centered on color, patterns, and details, incorporating urban and sportswear elements. At launch, it operated under a licensing agreement with Italian company Daddato. It is now produced and distributed by MSGM KID s.r.l. and is available at select shops and online retailers in Italy and abroad.
Concept
Colors. Patterns. Details. Forms. Influences from the urban and sportswear worlds, Italian style with an international twist.