BOUTIQUE MOSCHINO is a brand originating in Milan, Italy, and the women’s diffusion line of its parent brand, MOSCHINO. It was established in 2014 under creative director Jeremy Scott by renaming and reorganizing the former Moschino Cheap & Chic. Its offerings center on ready-to-wear, accessories, bags, and other items, targeting a broader customer base at a lower price point than the main line.
Concept
MOSCHINO’s women’s diffusion line, offered at a price point approximately 30–40% lower than the main line and targeting a broader customer base.