MAISON FLANEUR

Basic information

Country
Italy
Founded
2014
Category
Clothing

Overview

MAISON FLÂNEUR is a fashion brand from Veneto, Italy, launched in 2014 by designer Valeria Cremonese as the flagship brand of Block Industrie. It offers knitwear, shirts, trousers, outerwear, and other items for men and women. Against the backdrop of Baudelaire’s concept of the flâneur, the brand advocates wearing clothes for a long time rather than treating them as disposable, with seamless knitwear drawing on the craftsmanship of Veneto at its core. It places importance on consideration for the environment and animals, and also uses materials such as eco-cashmere.

Concept

A garment should not be thrown away, but kept.

Tagline

BASIC FOR REBELS