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Eyepetizer

Eyepetizer

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Country: Italy
Founded: 2014 2010s
Category: Eyewear
Related brands: Eyewear brands founded in the 2010s Eyewear brands from Italy

Overview

Tagline

LIFE IS FULL OF CHOICE

Eyepetizer is an Italian eyewear brand launched in 2014. Federico Vitali is responsible for creative direction and design, and the brand offers sunglasses and optical eyewear. Its official messaging features “LIFE IS FULL OF CHOICE” and “LA DOLCE NOIA,” presenting a Made in Italy aesthetic centered on color, lightness, and playfulness. The brand also develops projects such as 2+2 and EYES-CREAM, and operates internationally, mainly across Europe, from its base in Milan.

Concept

LA DOLCE NOIA

Eyepetizer characteristics

Main traits of Eyepetizer

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Eyepetizer relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.