Movitra

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Primary categories

Overview

Tagline

2 souls. 1 brand
Movitra is an eyewear brand founded in Milan, Italy, in 2014. Centered on sunglasses and optical eyewear, it is distinguished by a patented rotating and folding mechanism that covers the temples toward the lenses, protecting them from scratches and impacts. Its products are presented as Italian-made (100% made in Italy), and the brand operates in an Italian eyewear manufacturing area.

Concept

two-sided personality where advanced technology meets elegance and refinement

Movitra characteristics

Movitra: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Movitra

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Movitra relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Movitra

Country of origin, founding year, categories and parent brands.

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