an expressive style marked by irony, fun, and provocation.
Parent brands and sub-brands, ordered by founding year.
A diffusion line centered on denim and everyday wear
Introduced alongside the men's line in 1986, MOSCHINO JEANS began as a diffusion line focu
Introduced alongside the men's line in 1986, MOSCHINO JEANS began as a diffusion line focused on Moschino's denim category. It continues today as a separate collection on the official website, offering casualwear such as T-shirts and dresses in addition to denim pants and jackets. It foregrounds everyday wear rather than the main line's more theatrical presentation and, unlike Love Moschino's accessories-focused role, is positioned to broaden the brand's entry point through clothing itself.
A children’s clothing line covering Baby through Teen
MOSCHINO KIDS launched as the line responsible for children’s collections for Baby, Kids,
MOSCHINO KIDS launched as the line responsible for children’s collections for Baby, Kids, and Teen from Fall/Winter 2023, through a new company established by Aeffe and Altana. The current official website also divides the collections into age groups of 0–3, 4–8, and 10–14, and offers shoes, bags, and accessories in addition to clothing. It adapts key motifs from the adult line for children’s clothing, extending the parent brand’s points of contact to families.
A line representing an early stage in the lineage of women’s diffusion lines.
Beginning in 1988 as a women’s diffusion line, it expressed Moschino’s irony and humor in
Beginning in 1988 as a women’s diffusion line, it expressed Moschino’s irony and humor in a lighter form than the main line. As of 2007, its name was also used for watch and jewelry licensing; Aeffe’s 2014 report included it among its own brands, but it was not listed separately in the 2017 brand list. It represents an early lineage of women’s diffusion lines that continued with Love Moschino and Boutique Moschino.
A classic diffusion line with a focus on accessories
LOVE MOSCHINO began its licensed rollout in 2008 as a Moschino line. It is a diffusion lin
LOVE MOSCHINO began its licensed rollout in 2008 as a Moschino line. It is a diffusion line that translates elements of the main line into more accessible items such as bags, shoes, and wallets. Its current official offering is also centered on women's bags and shoes, with items featuring logos and hearts at its core. It is more casual than Moschino itself and serves as a more accessories- and practical-item-oriented option than MOSCHINO JEANS.
A mid-tier line focused on everyday womenswear
In Aeffe’s reports, BOUTIQUE MOSCHINO is included in the ready-to-wear division as one of
In Aeffe’s reports, BOUTIQUE MOSCHINO is included in the ready-to-wear division as one of its own brands, alongside Moschino, Philosophy di Lorenzo Serafini, and Love Moschino. Like the main Moschino line, it focuses primarily on clothing, while having a distinct role from Love Moschino’s more accessory-oriented offering, and is positioned as a line that complements the women’s wardrobe. The name has been treated distinctly as part of the brand organization since 2014, and within the group it serves as a mid-tier offering.
A licensed line that extends the brand’s expression into eyewear.
Moschino Eyewear is a licensed line responsible for eyewear and sunglasses within Moschino
Moschino Eyewear is a licensed line responsible for eyewear and sunglasses within Moschino’s accessories category, and Aeffe’s reports list Safilo as a major licensee. The official website also presents “Moschino Eyewear” as a separate collection, extending the brand’s motifs into vision-related items as a specialized category distinct from apparel. It occupies an adjacent area with a different role from LOVE MOSCHINO’s accessories and clothing.
A diffusion line centered on denim and everyday wear
Introduced alongside the men's line in 1986, MOSCHINO JEANS began as a diffusion line focu
Introduced alongside the men's line in 1986, MOSCHINO JEANS began as a diffusion line focused on Moschino's denim category. It continues today as a separate collection on the official website, offering casualwear such as T-shirts and dresses in addition to denim pants and jackets. It foregrounds everyday wear rather than the main line's more theatrical presentation and, unlike Love Moschino's accessories-focused role, is positioned to broaden the brand's entry point through clothing itself.
A children’s clothing line covering Baby through Teen
MOSCHINO KIDS launched as the line responsible for children’s collections for Baby, Kids,
MOSCHINO KIDS launched as the line responsible for children’s collections for Baby, Kids, and Teen from Fall/Winter 2023, through a new company established by Aeffe and Altana. The current official website also divides the collections into age groups of 0–3, 4–8, and 10–14, and offers shoes, bags, and accessories in addition to clothing. It adapts key motifs from the adult line for children’s clothing, extending the parent brand’s points of contact to families.
A line representing an early stage in the lineage of women’s diffusion lines.
Beginning in 1988 as a women’s diffusion line, it expressed Moschino’s irony and humor in
Beginning in 1988 as a women’s diffusion line, it expressed Moschino’s irony and humor in a lighter form than the main line. As of 2007, its name was also used for watch and jewelry licensing; Aeffe’s 2014 report included it among its own brands, but it was not listed separately in the 2017 brand list. It represents an early lineage of women’s diffusion lines that continued with Love Moschino and Boutique Moschino.
A classic diffusion line with a focus on accessories
LOVE MOSCHINO began its licensed rollout in 2008 as a Moschino line. It is a diffusion lin
LOVE MOSCHINO began its licensed rollout in 2008 as a Moschino line. It is a diffusion line that translates elements of the main line into more accessible items such as bags, shoes, and wallets. Its current official offering is also centered on women's bags and shoes, with items featuring logos and hearts at its core. It is more casual than Moschino itself and serves as a more accessories- and practical-item-oriented option than MOSCHINO JEANS.
A mid-tier line focused on everyday womenswear
In Aeffe’s reports, BOUTIQUE MOSCHINO is included in the ready-to-wear division as one of
In Aeffe’s reports, BOUTIQUE MOSCHINO is included in the ready-to-wear division as one of its own brands, alongside Moschino, Philosophy di Lorenzo Serafini, and Love Moschino. Like the main Moschino line, it focuses primarily on clothing, while having a distinct role from Love Moschino’s more accessory-oriented offering, and is positioned as a line that complements the women’s wardrobe. The name has been treated distinctly as part of the brand organization since 2014, and within the group it serves as a mid-tier offering.
A licensed line that extends the brand’s expression into eyewear.
Moschino Eyewear is a licensed line responsible for eyewear and sunglasses within Moschino
Moschino Eyewear is a licensed line responsible for eyewear and sunglasses within Moschino’s accessories category, and Aeffe’s reports list Safilo as a major licensee. The official website also presents “Moschino Eyewear” as a separate collection, extending the brand’s motifs into vision-related items as a specialized category distinct from apparel. It occupies an adjacent area with a different role from LOVE MOSCHINO’s accessories and clothing.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
MOSCHINO is from Italy.
MOSCHINO was founded in 1983.
MOSCHINO covers the following categories: Clothing, Bags, Accessories, Eyewear, Fragrance.