LOVE MOSCHINO

Primary categories

Related categories

Overview

LOVE MOSCHINO is a fashion brand originating in Milan, Italy, with roots in Franco Moschino, and is developed as a diffusion line of MOSCHINO. It originally began as Moschino Jeans in 1986 and was rebranded as Love Moschino for the F/W 2008–2009 pre-collection (its founding year is 2008). Its offerings focus on women’s and men’s ready-to-wear, bags, shoes, and accessories. The line adapts the parent brand’s wit and pop identity for everyday wear.

Concept

An accessible diffusion line for younger audiences, adapting the main brand’s wit and pop aesthetic into everyday items.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1983
1983 Parent brand
MOSCHINO
Clothing

A classic diffusion line with a focus on accessories

LOVE MOSCHINO began its licensed rollout in 2008 as a Moschino line. It is a diffusion lin

LOVE MOSCHINO began its licensed rollout in 2008 as a Moschino line. It is a diffusion line that translates elements of the main line into more accessible items such as bags, shoes, and wallets. Its current official offering is also centered on women's bags and shoes, with items featuring logos and hearts at its core. It is more casual than Moschino itself and serves as a more accessories- and practical-item-oriented option than MOSCHINO JEANS.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about LOVE MOSCHINO

Country of origin, founding year, categories and parent brands.