MOSCHINO CHEAP & CHIC

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Overview

MOSCHINO CHEAP & CHIC is a fashion line originating in Milan, Italy. It was introduced as a diffusion line of Moschino, founded by Franco Moschino in 1988, and focused primarily on women’s ready-to-wear at a more accessible price point than the main line. Its designs are characterized by the wit and satire inherited from Franco, and the line also offered accessories and fragrances. From 2014 onward, it was reorganized and integrated into “Boutique Moschino” as part of a restructuring of the brand portfolio.

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1 brands
Founded
1983
1983 Parent brand
MOSCHINO
Clothing

A line representing an early stage in the lineage of women’s diffusion lines.

Beginning in 1988 as a women’s diffusion line, it expressed Moschino’s irony and humor in

Beginning in 1988 as a women’s diffusion line, it expressed Moschino’s irony and humor in a lighter form than the main line. As of 2007, its name was also used for watch and jewelry licensing; Aeffe’s 2014 report included it among its own brands, but it was not listed separately in the 2017 brand list. It represents an early lineage of women’s diffusion lines that continued with Love Moschino and Boutique Moschino.

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Frequently asked questions about MOSCHINO CHEAP & CHIC

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