Emilio Pucci

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Overview

PUCCI is a fashion brand founded in 1947 by Emilio Pucci, Marquis of Barsento, who was from Florence, Italy. It opened its first boutique on the island of Capri in 1950. Known for vivid colors and bold prints, the brand offers primarily women's ready-to-wear, as well as swimwear, silk accessories, bags, and other items. LVMH acquired a major stake in 2000 and made the brand a wholly owned subsidiary in 2021.

Concept

A NEW LUXURY. The new Pucci collection is designed for the timeless simplicity of a fleeting moment that echoes the world we now live in: Camille Miceli's vision isn't deployed across seasons, but instead it endures in the immediacy of the "see now, buy now" approach, using monthly "drops" available in stores and online. The House of Pucci is thus anchored in the liveliness of the moment and reconciles our desire for ultra-connectivity with the luxurious and nonchalant allure of Italian know-how.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2018
2018 Sub-brand
Emilio Pucci Junior
Clothing

A junior line that inherits the parent brand’s prints

Emilio Pucci’s official junior line. On the brand’s official online boutique, it is offere

Emilio Pucci’s official junior line. On the brand’s official online boutique, it is offered in the “Junior” section (0–24 months / 2–14 years), applying archival prints such as Marmo and Iride to children’s clothing and accessories. While inheriting the parent brand’s colors and prints, its product range is optimized for children’s sizing, materials, and uses, and is positioned as a derivative line with a customer base and uses distinct from the main women’s and men’s lines.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Emilio Pucci

Country of origin, founding year, categories and parent brands.