Benetton is an Italian fashion brand and corporate group founded in 1965 in Ponzano Veneto, Italy, by the Benetton siblings Luciano, Giuliana, Gilberto, and Carlo. Focusing primarily on casual clothing, it offers womenswear, menswear, childrenswear, and accessories, and encompasses several brands, including United Colors of Benetton and Sisley. As a company, it places consideration for the environment and people, as well as social responsibility, at the core of its business, and gained international recognition through advertising campaigns featuring social messages created by Oliviero Toscani. It continues to operate under a holding company owned by the Benetton family.
Concept
Conducts its business and communications on a foundation of consideration for the environment and people, with an emphasis on social responsibility and human rights.