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Max Mara The Cube

Max Mara The Cube

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Country: Italy
Founded: 2008 2000s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2000s Clothing brands from Italy

Overview

Max Mara The Cube (THE CUBE) was launched in 2008 as a collection combining outerwear and accessories. It is developed primarily around padded jackets and gilets, and was exhibited as a “cult object” at the Berlin Museum and at the Fashion and Technology exhibition at the Fashion Institute of Technology (FIT) in New York. In addition, the new material “CAMELUXE,” created through an upcycling project, gives used materials a second life and pursues responsible fashion.

Concept

By giving used materials a second life, it opens up new horizons in responsible fashion.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1951

Year Brand Category Description

1951

Max Mara

Parent brand

Clothing

A collection of outerwear and accessories focused on functionality

Max Mara The Cube is an integrated collection of outerwear and accessories launched in 200

Max Mara The Cube is an integrated collection of outerwear and accessories launched in 2008, centered on padded jackets. It includes gilets, parkas, and reversible outerwear, and incorporates water-repellent materials and CAMELUXE padding made using surplus materials from iconic coats. It extends Max Mara’s coatmaking into everyday outerwear that offers lightness and functionality. Unlike Max Mara Atelier, which focuses on coat materials and craftsmanship, it is centered on practical outerwear and related accessories.

1951 Parent brand

Max Mara

Clothing

A collection of outerwear and accessories focused on functionality

Max Mara The Cube is an integrated collection of outerwear and accessories launched in 200