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Equipe '70

Equipe '70

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Country: Italy
Founded: 2008 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Italy

Overview

Tagline

The original Eskimo

Equipe'70 is an Italian brand launched in January 2008. Centered on bringing the culture and customs of the 1970s into the present and reinterpreting the values of the time, it offers outerwear focused on Eskimo coats. Its official website highlights “Stile Senza Tempo,” “Personalizzazione Unica,” and “Fatto in Italia,” emphasizing customization and Made in Italy.

Concept

Equipe'70 aims to revisit the customs and habits of the 1970s and introduce them to new generations, placing them in a contemporary context while evolving their forms, styles, and trends.

Equipe '70 characteristics

Main traits of Equipe '70

Minimal & basics: Minimal design and clean everyday staples.
Streetwear: Elements of streetwear, skateboarding and hip-hop.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Equipe '70 relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.