L.G.R

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Country: Italy
Founded: 2008 2000s
Category: Eyewear
Related brands: Eyewear brands founded in the 2000s Eyewear brands from Italy

Overview

Tagline

INSPIRED BY AFRICA

L.G.R is an Italian eyewear brand founded in 2008 by Luca Gnecchi Ruscone. Its origins lie in his encounter in Eritrea with vintage sunglasses kept in his grandfather’s warehouse. Combining traditional Italian manufacturing methods with lens technology, the brand offers sunglasses and optical frames. L.G.R S.R.L, based in Rome, has its frames finished by three artisan families and designs every model as “an everlasting object intended to accompany the traveller on endless journeys filled with adventure.”

Concept

an everlasting object intended to accompany the traveller on endless journeys filled with adventure.

L.G.R characteristics

Main traits of L.G.R

Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Minimal & basics: Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of L.G.R relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.