Buttero

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Country: Italy
Founded: 1974 1970s
Category: Footwear
Related brands: Footwear brands founded in the 1970s Footwear brands from Italy

Overview

Tagline

HANDCRAFTED IN ITALY.

BUTTERO is a leather footwear brand founded in 1974 by Mauro Sani in Tuscany, Italy. Its name comes from the Tuscan cattle herders known as “buttero,” and at its founding the brand set out to make the world’s finest riding boots. The Sani family continues to run the company across three generations, with its headquarters in Stabbia, Cerreto Guidi, Tuscany. Its collections include boots, sneakers, and loafers. The brand uses the tagline “HANDCRAFTED IN ITALY.” and centers its work on craftsmanship and Tuscany’s shoemaking tradition.

Concept

INSPIRED BY HERITAGE, NOT DICTATED BY IT.

Buttero characteristics

Main traits of Buttero

Polished & dressy: Clean silhouettes and polished, elegant dressing.
Minimal & basics: Minimal design and clean everyday staples.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Buttero relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.