Tagline
Be yourself! Be true to yourself.
FRANCO FERRARO is a brand founded in 1974 by Italian designer Franco Ferraro. It develops collections centered on womenswear, menswear, and accessories, and also handles planning and production in-house. The brand emphasizes the pursuit of natural materials and espouses the idea that it is “firmly rooted in the attitude of being true to oneself, providing women with a space for self-expression and a space to resist increasingly pervasive uniformity.” It is available in a wide range of markets, including Japan and South Korea.
Concept
As an antidote to today’s bleak economic and social climate, the brand’s style is firmly rooted in the attitude of being true to oneself, providing women with a space for self-expression and a space to resist increasingly pervasive uniformity.