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Little Marc Jacobs

Basic information

Country
United States
Founded
2005

Overview

Little Marc Jacobs is the kids’ line of the fashion brand MARC JACOBS, which originated in New York, USA. In 2005, Marc Jacobs and Robert Duffy began developing offerings for children under the name “Little Marc.” It later became “Little Marc Jacobs” and expanded into licensed production of apparel and other items for babies and children. CWF (Children Worldwide Fashion) currently handles the planning, production, and distribution of its children’s collections, which center on graphics and prints and champion “the freedom of childhood.”

Concept

celebrating the mischief, freedom and energy of childhood.

Parent brands

  • Marc Jacobs 1984

    Little Marc Jacobs is the brand’s official line for the kids’ and baby segment, and products for children under the Little MARC name are still featured on the official website. Rather than simply scaling down the designs of adult RTW and bags, it adapts them to children’s sizes, specifications, and product range. Separate from the main line, it serves family demand. By adapting designs that reference adult clothing for children, it broadens the brand’s entry point to families.

    A kids’ line that extends the adult main line for children