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Percival

Percival

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Country: United Kingdom
Founded: 2010 2010s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from United Kingdom

Overview

Tagline

Subverting the classics

Percival is a menswear brand founded in East London in 2010. Its founder and creative director is Chris Gove. The brand is guided by “to subvert the classics” and focuses on giving traditional menswear a twist through fresh fabrics and updated fits. The official website’s slogan is “Subverting the classics.” It focuses on D2C menswear and also develops collections such as PCVL sportswear.

Concept

to subvert the classics. We take traditional menswear pieces and twist them with fresh fabrics, updated fits and clever detailing.

Collaboration partners

Dates and partner brands

All collaborations

2021.06.10

Champion

Percival × Champion “Daydreaming.” Reworked from Reverse Weave and other pieces with Percival embroidery motifs. Available online from 6/10 and at the pop-up from 6/11.