Tagline
The Opposite Thing
MIISTA is a footwear brand founded in 2010 in London’s East End by Laura Villasenin, its founder and creative director. In addition to shoes, it offers clothing and accessories, and handcrafts its products in Spain and Portugal. With its own garment factory in A Coruña, Spain, the brand centers short supply chains and craftsmanship, under the banner “The Opposite Thing.”
Concept
luxury is slow, human, and not about how many things you make, but how well—and by whom.