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Aerie

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Country
United States
Founded
2006 2000s
Category
Clothing
Related brands
Clothing brands founded in the 2000s Clothing brands from United States

Primary categories

Overview

Tagline

The real you is sexy.
Aerie is an intimates and lifestyle brand launched in 2006 by U.S.-based American Eagle Outfitters. Starting with bras and underwear, it offers products for women including loungewear, swimwear, leggings, activewear, and everyday clothing. With #AerieREAL, launched in 2014, the brand introduced a policy of not retouching bodies or people in its advertising and has supported self-esteem, diversity, and beauty as it is. With comfort and inclusivity at its core, it has grown into one of American Eagle Outfitters’ major brands.

Concept

We believe the REAL you is the best you.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1977
1977 Parent brand
American Eagle Outfitters
Clothing

A derivative line spanning intimates and lifestyle categories

Aerie is an intimates and domewear sub-brand launched by American Eagle in 2006, marketed

Aerie is an intimates and domewear sub-brand launched by American Eagle in 2006, marketed from the outset as “aerie by American Eagle.” While American Eagle centers on jeans and casualwear, Aerie has a distinct store and product lineup as a women’s lifestyle brand that has expanded into underwear, loungewear, swimwear, and apparel. In the current brand family, it is positioned as a major line in the intimates and women’s lifestyle categories and as the foundation from which OFFLINE by Aerie was developed.

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Brands that share a country of origin, founding period, category or designer.

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Frequently asked questions about Aerie

Country of origin, founding year, categories and parent brands.

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Brands from United States Brands founded in 2006 Brands founded in the 2000s Brands from United States founded in 2006 Brands from United States founded in the 2000s Clothing brands Clothing brands from United States Clothing brands founded in the 2000s