Touchstone Crystal by Swarovski

Primary categories

Overview

Tagline

Inspired by Swarovski, Exclusively Touchstone.
Touchstone Crystal, Swarovski's direct-selling division, is a brand based in the United States that sells jewelry through independent consultants. Its headquarters are in Cranston, Rhode Island. It develops exclusive lines featuring Swarovski precision-cut crystals and zirconia, and offers them through catalogs, home parties, and online. Its mission is to “support the goals and dreams of every woman through exclusive, affordable jewelry and a proven business opportunity.”

Concept

Supporting the goals and dreams of every woman, through exclusive, affordable jewelry and a proven business opportunity.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1895
1895 Parent brand
Swarovski
Accessories

An accessible line distributed through independent sales

Touchstone Crystal by Swarovski is a jewelry brand offered under the “by Swarovski” design

Touchstone Crystal by Swarovski is a jewelry brand offered under the “by Swarovski” designation for direct sales and social selling. It uses a distribution model in which products made with Swarovski crystals are sold through independent sales consultants. It is an accessible entry-level line differentiated from flagship stores and high jewelry by its distribution channels and price tier.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Touchstone Crystal by Swarovski

Country of origin, founding year, categories and parent brands.