HTC

HTC BLACK is a separate label developed by HTC, centered on finishes based on black. Records indicate that HTC launched HTC BLACK in 2008. Its main offerings include wallets, belts, and apparel featuring dedicated treatments and coatings that finish studs and metal fittings in black. It is a sub-line that inherits HTC’s vintage reproduction and shaping techniques while clearly distinguishing its direction through color and finish.

HTC EURO is a derivative line launched by HTC (Hollywood Trading Company) for the European market. It began in 2004 and is distinguished from the main line, which centers on American-made handcrafted products, by carrying out design and production in Italy. Jointly designed by Zip Stevenson and Italian designers, it offers a full line centered on studded belts made with Italian leather, including bracelets, boots, and apparel. Within HTC, it is a separate, Europe-oriented line with Italian production at its core.

HTC SUNSET GOODS is a brand launched in 2018 as HTC’s secondary line. Drawing on California resort life and influences such as surf, Native, and vintage styles, it offers more everyday-oriented leather items and accessories in unisex designs. While carrying on HTC’s craftsmanship, it differentiates its design and distribution, and is positioned as a secondary label that is often available through a limited number of retailers.