Tagline
Having women feel beautiful and strong, empowered to be exactly the way they want to be.
Araks is a brand launched in New York in 2000 by designer Araks Yeramyan. Centered on lingerie and swimwear, its collections draw inspiration from art and design and are created with the aim of making women feel beautiful. The brand produces locally and is committed to sustainability. In 2006, it presented its first ready-to-wear collection.
Concept
Inspired by all elements of art and design, Araks creates her collections with one purpose in mind: to make women feel beautiful. Araks is consciously crafted lingerie and swimwear. Committed to taking care of ourselves, our community and our planet. Made locally, in New York.