JOY GRYSON

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Overview

JOY GRYSON is a contemporary fashion brand founded in 2006 in New York, United States, by designer Joy Gryson. The brand offers women’s items, focusing on handbags and including RTW. Its philosophy is to explore women’s true beauty and tell the stories of “real women” living in the modern world. Its collections reinterpret timeless classics in a contemporary way. Joy Gryson has previously designed bags and accessories for Coach, Calvin Klein, and Marc Jacobs.

Concept

Cool downtown NYC edge and attitude that women want

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2009-2012
2009 Sub-brand
OLIVIA HARRIS by Joy Gryson
Bags

A contemporary line extended toward everyday use

OLIVIA HARRIS by Joy Gryson is a contemporary handbag line launched by Joy Gryson in 2009

OLIVIA HARRIS by Joy Gryson is a contemporary handbag line launched by Joy Gryson in 2009 and named after her daughter. CFDA described it as an independent line derived from Joy Gryson’s eponymous line. It carried forward the context of Gryson’s designer bags while offering a more everyday-oriented proposition for a broader audience. Within the JOY GRYSON brand family, it was positioned as a more accessible offshoot that complemented the main handbag line. It is a historical sub-brand and is not listed as a current line on the official website.

2012 Sub-brand
IIIBeCa by Joy Gryson
Bags

A derivative line for everyday use, focused on practicality

IIIBeCa by Joy Gryson is an independent label derived from Joy Gryson’s handbag business.

IIIBeCa by Joy Gryson is an independent label derived from Joy Gryson’s handbag business. U.S. trademark records show the registered name “IIIBeCa BY JOY GRYSON,” and Glamour and Time Out also describe it as one of Joy Gryson’s lines or brands, alongside Gryson and Olivia Harris. Centered on minimalist, practical leather bags, it offered everyday-use options distinct from the main line. It is a historical sub-line and is not listed as a current line on the official JOY GRYSON website.

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