Yohji Yamamoto is a Japan-origin fashion brand by designer Yohji Yamamoto. Its history began with the establishment of Kabushiki Kaisha Y’s in 1972, and the mai...
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
Bernhard Willhelm shows a stronger emphasis on Decoration & playfulness.
Yohji Yamamoto shows a stronger emphasis on Minimal & basics.
Jean Paul Gaultier is a fashion house founded in Paris, France, in 1976 by designer Jean Paul Gaultier. Its main offerings include haute couture, ready-to-wear,...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
Jean Paul Gaultier shows a stronger emphasis on Streetwear.
Jean Paul Gaultier shows a stronger emphasis on Luxury & heritage.
WALTER VAN BEIRENDONCK is a fashion brand launched in 1983 in Antwerp by Belgian designer Walter Van Beirendonck. It focuses primarily on men's ready-to-wear an...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and avant-garde expression.
Carol Christian Poell is an Italian fashion brand founded in Milan in 1995 by designer Carol Christian Poell, who was born in Linz, Austria, in 1966. Beginning...
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
Bernhard Willhelm shows a stronger emphasis on Decoration & playfulness.
Carol Christian Poell shows a stronger emphasis on Minimal & basics.
UNDERCOVER is a Japanese fashion brand founded in Tokyo in 1990 by Jun Takahashi. Centered on menswear and womenswear, it brings the rebellious spirit of punk a...
Avant-garde & designer
Streetwear
Decoration & playfulness
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
UNDERCOVER shows a stronger emphasis on Streetwear.
UNDERCOVER shows a stronger emphasis on Trends & youth culture.
Vivienne Westwood is a fashion brand launched in 1971 by Vivienne Westwood and Malcolm McLaren, starting with the boutique “Let It Rock” at 430 Kings Road in Lo...
Avant-garde & designer
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
Vivienne Westwood shows a stronger emphasis on Streetwear.
Vivienne Westwood shows a stronger emphasis on Trends & youth culture.
Balenciaga is a luxury fashion house founded in 1917 in San Sebastián by Spanish couturier Cristóbal Balenciaga. In 1937, it opened a couture maison in Paris. I...
Trends & youth culture
Streetwear
Luxury & heritage
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
Balenciaga shows a stronger emphasis on Streetwear.
Balenciaga shows a stronger emphasis on Trends & youth culture.
BLESS is a transdisciplinary studio and brand originating in Berlin, Germany. It was founded on January 2, 1997, by designers Desirée Heiss and Ines Kaag. Spann...
Avant-garde & designer
Decoration & playfulness
Minimal & basics
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
Bless shows a stronger emphasis on Minimal & basics.
Bernhard Willhelm shows a stronger emphasis on Decoration & playfulness.
Yves Saint Laurent is a French fashion house founded in Paris in 1961 by designer Yves Saint Laurent and Pierre Bergé. Centered on women’s and men’s ready-to-we...
Luxury & heritage
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
Yves Saint Laurent shows a stronger emphasis on Polished & dressy.
Yves Saint Laurent shows a stronger emphasis on Minimal & basics.
Charles Jeffrey Loverboy is a British fashion brand launched in 2015 by Scottish-born, London-based designer Charles Jeffrey. Drawing on queer culture, it devel...
Decoration & playfulness
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
Charles Jeffrey Loverboy shows a stronger emphasis on Trends & youth culture.
Charles Jeffrey Loverboy shows a stronger emphasis on Streetwear.
ISSEY MIYAKE is a Japanese fashion brand founded in Tokyo in 1970 by Issey Miyake. Centered on clothing for women and men, it has expanded into fragrances, bags...
Avant-garde & designer
Luxury & heritage
Decoration & playfulness
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
ISSEY MIYAKE shows a stronger emphasis on Polished & dressy.
ISSEY MIYAKE shows a stronger emphasis on Minimal & basics.
Maison Margiela is a French fashion house founded in Paris in 1988 by Martin Margiela and Jenny Meirens. Its offerings include women’s and men’s ready-to-wear,...
Avant-garde & designer
Luxury & heritage
Trends & youth culture
Shared traits
The brands share designer-led expression and avant-garde expression.
Differences from Bernhard Willhelm
Maison Margiela shows a stronger emphasis on Minimal & basics.
Maison Margiela shows a stronger emphasis on Polished & dressy.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.