Pokémon (Pocket Monsters) is a Japanese-origin media-mix brand that began with video games. Satoshi Tajiri of Game Freak conceived the original idea, and the brand began its expansion with the Game Boy games Pokémon Red and Green, released on February 27, 1996. Official character designs for the early titles were created by Ken Sugimori and others. Centered on the game series, the brand spans a wide range of areas, including trading card games, video productions, apps, and merchandise. The Pokémon Company states in its corporate philosophy that it aims to enrich both the real and virtual worlds through Pokémon.
Concept
Enriching both the real and virtual worlds through the existence of Pokémon.