BLUE BLUE JAPAN

Country

Japan

Founded

1996

Category

Clothing

BLUE BLUE JAPAN is a Japanese apparel brand developed by Seilin & Co. and launched in Tokyo in 1996. Centered on indigo, it primarily produces garments using traditional Japanese techniques such as hon-ai dyeing and sashiko, pursuing everyday wear designed for long-term use. It emphasizes colors and materials that evoke the four seasons, along with domestic production (MADE IN JAPAN), and shares its approach from its flagship store OKURA (Daikanyama).

The brand’s approach to making began with indigo-centered pieces stitched together by hand and conveying warmth. It creates items designed for comfort and long-term wear, primarily using hon-ai dyeing, a traditional Japanese technique, as well as colors and materials that evoke the four seasons, while maintaining its commitment to “MADE IN JAPAN.”

• BLUE BLUE 1994

  As a derivative label bearing the BLUE BLUE name, it began with making products centered on indigo, sewn together by hand, and has developed with a commitment to “MADE IN JAPAN,” focusing on hon-ai indigo dyeing, a traditional Japanese technique, and hand-dyed indigo. While BLUE BLUE pursues the ultimate daily wear in denim and indigo, starting with denim shirts, this label foregrounds Japanese techniques and materials such as sashiko and dyeing, and occupies the position within the BLUE BLUE lineage most strongly associated with craftsmanship.

  A Japan-made line focused on sashiko and hon-ai indigo dyeing