BLUE BLUE

Country

Japan

Founded

1994

Category

Clothing

BLUE BLUE is a Japanese original brand developed by Seilin & Co. It opened its first directly operated store in Kobe in May 1994 and began with denim shirts made in the early 1980s. The brand offers jeans, shirts, and outerwear centered on original denim, with a focus on denim and indigo blue. It pursues simple, basic daily wear that incorporates workwear and maritime elements.

The brand focuses on denim and indigo blue that change beautifully with wear, and pursues the ultimate in simple, basic daily wear.

• BLUE BLUE JAPAN 1996

  As a derivative label bearing the BLUE BLUE name, it began with making products centered on indigo, sewn together by hand, and has developed with a commitment to “MADE IN JAPAN,” focusing on hon-ai indigo dyeing, a traditional Japanese technique, and hand-dyed indigo. While BLUE BLUE pursues the ultimate daily wear in denim and indigo, starting with denim shirts, this label foregrounds Japanese techniques and materials such as sashiko and dyeing, and occupies the position within the BLUE BLUE lineage most strongly associated with craftsmanship.

  A Japan-made line focused on sashiko and hon-ai indigo dyeing