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DOUX ARCHIVES

DOUX ARCHIVES

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Country: Japan
Founded: 1996 1990s
Category: Clothing
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

DOUX ARCHIVES is a Japanese women's brand that debuted in 1996 under the name “DOUX ARCHIVES” through P&M. The brand name means “memories that remain in the heart.” Based on femininity and elegance, it blends two keywords: “sensibile,” a delicate and calm way of approaching everyday life, and “al´aise,” meaning more ease and more freedom. It proposes styles that allow people to express their “current mood” in their own way.

Concept

Based on femininity and elegance, the brand blends two keywords: “sensibile,” approaching everyday life delicately and calmly, and “al´aise,” with more ease and more freedom. It proposes styles that allow people to express their “current mood” in their own way.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1994

Year Brand Category Description

1994

archives

Parent brand

Clothing

A line for mature women, centered on femininity and elegance

DOUX ARCHIVES is a sister brand launched in 1996 by P&M, the company that operates archive

DOUX ARCHIVES is a sister brand launched in 1996 by P&M, the company that operates archives, and has continued since the company’s early years. While archives proposes trends based on casual style, DOUX ARCHIVES, under a name meaning “memorable memories,” proposes styles that combine “sensibile,” expressing delicacy, with “a l’aise,” expressing ease and freedom, grounded in femininity and elegance. Within the brand group, it is the continuing line responsible for a more mature, polished feminine style, in contrast to archives’ core casual style.

1994 Parent brand