Tagline
BELIEF WITH PRIDE EVERY MOMENT
DEVILOCK is a Japanese street fashion brand launched by Noriaki Endo in 1996 in Ebisu, Tokyo. Centered on apparel, it has developed projects connected with music, combat sports, and toy culture, expanding its following within the context of street culture. After suspending its activities in 2011, it resumed in 2018 and remains active.
Concept
a street brand unique in the world that focuses on creating a culture with DEVILOCK brand.