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CITIZEN xC

CITIZEN xC

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Country: Japan
Founded: 1996 1990s
Category: Watches
Related brands: Watches brands founded in the 1990s Watches brands from Japan

Overview

Tagline

This watch is the real me today.

CITIZEN xC is a Japanese women's wristwatch brand that debuted in 1996 as CITIZEN's first brand for women. Developed by a team of female employees around the same age as its target audience, with the theme of “watches we would want to wear ourselves,” it began with sharp, strong designs envisioning independent women who enjoy both work and romance in their own way. Its concept is “Cool, Clear, Creative.” It currently offers collections including hikari, mizu, daichi, and basic.

Concept

Cool, Clear, Creative

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1918

Year Brand Category Description

1918

CITIZEN

Parent brand

Watches

A flagship line focused on functional beauty for women

CITIZEN xC is a flagship brand for women, launched in 1996. Today, centered on collections

CITIZEN xC is a flagship brand for women, launched in 1996. Today, centered on collections such as hikari, mizu, and daichi, it combines features including Eco-Drive, radio-controlled Eco-Drive watches, and world time to balance everyday usability with design. While CITIZEN L places nature and environmental consideration at the center of its brand, and Kii focuses on delicate, antique-inspired expression, xC is CITIZEN’s core line for women, offering a comprehensive range of functions and exterior designs suited to women’s lifestyles.

1918 Parent brand

CITIZEN

Watches

A flagship line focused on functional beauty for women

CITIZEN xC is a flagship brand for women, launched in 1996. Today, centered on collections