The CITIZEN

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Crafting the next ideal
The CITIZEN is a Japanese watch brand by Citizen Watch Co., Ltd. Conceived in 1995 as a brand embodying “a watch that is part of life,” it has built up technology and craftsmanship with a focus on pursuing precision. It offers both Eco-Drive (light-powered) and mechanical movements, and follows a policy of handling everything in-house, from components to final assembly. The brand presents precision, quality, design, and usability as its “four ideals,” and the eagle mark is used as a brand symbol on each model.

Concept

A watch that is an integral part of people’s lives.

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1 brands
Founded
1918
1918 Parent brand
CITIZEN
Watches

An upper-tier brand representing the highest levels of precision and quality

The CITIZEN was established in 1995, the 65th anniversary of Citizen Watch’s founding, as

The CITIZEN was established in 1995, the 65th anniversary of Citizen Watch’s founding, as a brand devoted to pursuing the essence of watchmaking. It brings together CITIZEN’s manufacturing technology and component-processing capabilities, setting high standards for precision, including Eco-Drive models accurate to ±5 seconds or ±1 second per year and mechanical movements with an average daily rate of −3 to +5 seconds. While EXCEED is a refined everyday watch line centered on slim profiles and dress styling, The CITIZEN presents precision, quality, design, and consideration for long-term use as an integrated whole, serving as an upper-tier brand that represents the technical standards of CITIZEN as a whole.

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