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BABY-G

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Country
Japan
Founded
1994 1990s
Category
Watches
Related brands
Watches brands founded in the 1990s Watches brands from Japan

Primary categories

Similar brands and comparisons Find brands similar to BABY-G and compare their traits.

Overview

Tagline

BABY-G is a tough and cool watch for stylish, active girls.
BABY-G is a women’s watch brand developed by CASIO. It debuted in 1994 as a women’s brand with the same tough concept as G-SHOCK, featuring shock-resistant construction and 100-meter water resistance. Offering a range of functions, designs, and colors, it is positioned as a watch for women with active, fashionable lifestyles, with options to suit occasions from everyday wear to sports.

Concept

TOUGH & COOL!

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2008-2018
2008 Sub-brand
G-LIDE
Watches

A sports line focused on surfing

A line listed in BABY-G’s collection, it is described on the official page as designed for

A line listed in BABY-G’s collection, it is described on the official page as designed for surfing and waterside activities. Unlike G-SQUAD, which focuses on exercise tracking, its intended use is positioned around surfing.

2018 Sub-brand
G-SQUAD
Watches

A sports line specializing in exercise management

A new sports line listed in BABY-G’s collection, designed to manage daily exercise using a

A new sports line listed in BABY-G’s collection, designed to manage daily exercise using a wristwatch and smartphone. Centered on STEP TRACKER and SMARTPHONE LINK, it also handles the management of steps, calories burned, and training records. Its role is focused on exercise management rather than the decorative emphasis of G-MS or the varied ways of wearing BABY-G+PLUS.

- Sub-brand
G-MS
-

A derivative line positioned for both work and everyday life

A line listed in BABY-G’s collection catalog, it retains tough functionality while incorpo

A line listed in BABY-G’s collection catalog, it retains tough functionality while incorporating metal parts and forged finishes. Official materials state that it can be used for both work and personal life. Compared with G-SQUAD’s fitness-tracking focus and G-LIDE’s surf focus, it is positioned to offer a broad balance between functionality and appearance.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Watchesbrands fromJapanfounded in the1990s

CITIZEN xC Japan Founded in 1996 Watches In common Watchesbrands fromJapanfounded in the1990s
PRO TREK Japan Founded in 1995 Watches In common Watchesbrands fromJapanfounded in the1990s
Seiko Lukia Japan Founded in 1995 Watches In common Watchesbrands fromJapanfounded in the1990s
The CITIZEN Japan Founded in 1995 Watches In common Watchesbrands fromJapanfounded in the1990s

Brands from Japan founded in 1994

AFFA Japan Founded in 1994 Clothing In common Brands from Japan founded in 1994
ASICS WALKING RUNWALK Japan Founded in 1994 Footwear In common Brands from Japan founded in 1994
AUTHENTIC SHOE & Co. Japan Founded in 1994 Footwear In common Brands from Japan founded in 1994
BLUE BLUE Japan Founded in 1994 Clothing In common Brands from Japan founded in 1994

Frequently asked questions about BABY-G

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Womenswear

Related links

Brands from Japan Brands founded in 1994 Brands founded in the 1990s Brands from Japan founded in 1994 Brands from Japan founded in the 1990s Watches brands Watches brands from Japan Watches brands founded in the 1990s