archives

cheek was a brand launched in 2011 by P&M, which operates archives, and was also marketed under the name “Cheek by archives.” Its value proposition was bright and fun, drawing a comparison to cosmetic blush. Building on archives’ casual, trend-oriented character, cheek focused on trend-conscious feminine casualwear for adults. While DOUX ARCHIVES was a sister brand that continued to develop around femininity and elegance, cheek was differentiated as an independent brand for adults. The brand ended at the end of February 2025 and is now positioned as a discontinued derivative brand.

DOUX ARCHIVES is a sister brand launched in 1996 by P&M, the company that operates archives, and has continued since the company’s early years. While archives proposes trends based on casual style, DOUX ARCHIVES, under a name meaning “memorable memories,” proposes styles that combine “sensibile,” expressing delicacy, with “a l’aise,” expressing ease and freedom, grounded in femininity and elegance. Within the brand group, it is the continuing line responsible for a more mature, polished feminine style, in contrast to archives’ core casual style.

EPIMI E'PIMMY is a web brand launched in 2020 by P&M, the company that operates archives. According to the company’s history, it is not an internal line of archives, which began in 1994, but is positioned as a separate, online-focused brand added to the company’s apparel brand portfolio. It offers trend-led women’s clothing and fashion accessories online. While archives proposes everyday trend-focused casualwear as its core brand, including through its stores, EPIMI E'PIMMY plays the role of presenting trend items through digital channels.

ONかわ is a new line launched by archives on February 20, 2026, built around “archives × polished × cute,” combining a polished look suitable for commuting with archives’ characteristic cuteness. Centered on coordinated sets, the line also features jackets, slacks, skirts, and other pieces designed to be worn individually and styled in multiple ways, proposing everyday clothing for settings ranging from commuting to days off. While archives focuses on trend-driven casualwear, DOUX ARCHIVES on mature femininity, and Liora by archives on versatile styling across occasions, ONかわ is a line for office workers aged 25–35 that emphasizes a polished look and complements everyday situations, including work.

Liora by archives is a derived line launched under the archives name. In an official feature titled “Liora × archives,” it presents styling for a range of everyday settings, including travel, commuting, and cafés. While retaining the trend-conscious feel of archives, the line features tops, pants, skirts, and other pieces that are easy to wear individually or combine, with an emphasis on comfort, ease, and wearability across different settings. Whereas DOUX ARCHIVES focuses on mature femininity and ONかわ on a polished look for commuting, Liora by archives complements them with styling suggestions for everyday changes of setting.