EPIMI E'PIMMY

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Overview

Tagline

From trend-led to basic styles, items you want to wear now at budget-friendly prices.
EPIMI E'PIMMY is a Japanese women's fashion brand launched by P&M Co., Ltd. in 2020. As a budget-friendly line and sister brand of archives, it offers items ranging from trend-led to basic styles at accessible prices. Based on Korean street style, it presents a wide range of trend-focused looks, from cool to cute, and offers tops, bottoms, dresses, denim, and more, primarily online. Its brand concept is to offer trend items for now at budget-friendly prices.

Concept

Offering trend items for now at budget-friendly prices

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1994
1994 Parent brand
archives
Clothing

A web brand originating online that presents trend-led fashion

EPIMI E'PIMMY is a web brand launched in 2020 by P&M, the company that operates archives.

EPIMI E'PIMMY is a web brand launched in 2020 by P&M, the company that operates archives. According to the company’s history, it is not an internal line of archives, which began in 1994, but is positioned as a separate, online-focused brand added to the company’s apparel brand portfolio. It offers trend-led women’s clothing and fashion accessories online. While archives proposes everyday trend-focused casualwear as its core brand, including through its stores, EPIMI E'PIMMY plays the role of presenting trend items through digital channels.

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Brands that share a country of origin, founding period, category or designer.

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