GLOBAL WORK

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Related categories

Overview

Tagline

Good Feeling Wear
GLOBAL WORK is a casual apparel brand that began as “THE WORKS” on September 15, 1994. Operated by Adastria, it offers ready-to-wear for women, men, and children, serving men and women in their 20s and 30s and children aged 2 to 15, primarily through shopping centers. The brand’s concept is “A brand for the happiness of all people,” and it continues to create smiles around the idea of “Good Feeling Wear.” It also operates the sub-brand “Smile Seed Store.” The involvement of a creative director is also featured.

Concept

A brand for the happiness of all people

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
5 brands
Founded
2021-2023
2021 Sub-brand
AND YUA ANY
Clothing

An independent youth label for younger teens

A line from GLOBAL WORK for younger teens, centered on accompanying them as they gradually

A line from GLOBAL WORK for younger teens, centered on accompanying them as they gradually explore their individuality. Its offerings extend beyond children's clothing to include clothes and accessories suited to the sensibilities of those going through adolescence, as well as events. It is positioned as an independent label for young people within the kidswear category, distinct from the women's and men's offshoot lines.

2021 Sub-brand
EiiS
Clothing

A dedicated women’s label for people of shorter stature

A GLOBAL WORK women’s label designed for people of shorter stature, with pant and skirt le

A GLOBAL WORK women’s label designed for people of shorter stature, with pant and skirt lengths, sleeve lengths, and silhouettes tailored to petite body types. Within the women’s range, unlike scene-focused lines such as matinee line, it is positioned as a dedicated label centered on fit, and collaborations and staff-led projects have continued since its launch in 2021.

2021 Sub-brand
Salone de GW
Clothing

An elevated menswear line focused on formalwear

It is a men's line within GLOBAL WORK, offering dress clothing for adults seeking polished

It is a men's line within GLOBAL WORK, offering dress clothing for adults seeking polished attire for business, formal occasions, and similar settings. Distinct from the brand's usual casual offerings, the line places greater emphasis on more formal attire, including suits and coordinated sets. Within GLOBAL WORK's broad range of everyday wear, it is positioned as a more elevated menswear offering focused on specific occasions. Seasonal offerings developed in collaboration with リングヂャケット have also continued.

2023 Sub-brand
GLOBAL WORK Smile Seed Store
Clothing

An accessible line that brings the brand’s core offering to a broad audience

Launched by GLOBAL WORK in 2023 as a new format, it was designed as a basic line that brin

Launched by GLOBAL WORK in 2023 as a new format, it was designed as a basic line that brings everyday wear closer to the essentials. Under the name GLOBAL WORK Smile Seed Store, it foregrounded quality, design, and ease of selection, serving to extend GLOBAL WORK’s universal appeal further into everyday life. The 2026 financial results materials mention effects associated with its discontinuation.

- Sub-brand
matinee line
Clothing

A women’s line for occasions ranging from commuting to going out

Developed as a women’s sub-brand within GLOBAL WORK, it serves to offer different looks fo

Developed as a women’s sub-brand within GLOBAL WORK, it serves to offer different looks for everyday occasions, from commuting and lunch to dinner or dates after work. In contrast to the core brand’s basic lineup, it is positioned around more polished and dramatic outfits. While EiiS, another women’s sub-brand, focuses on fit for different body types, this line focuses on styling suggestions for different settings.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GLOBAL WORK

Country of origin, founding year, categories and parent brands.

Related keywords

Related links