GLOBAL WORK Smile Seed Store

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Overview

Tagline

A store that creates smiles.
Smile Seed Store, developed from GLOBAL WORK, is a new daily-wear business format by Adastria Co., Ltd. It debuted in March 2023 and opened on March 15, 2023. With “basic,” “daily,” and “ageless” as its keywords, it offers clothing and innerwear for everyday life, primarily in shopping centers. Its brand concept is “Designed for comfortable everyday living,” and its store motto is “A store that creates smiles.”

Concept

Designed for comfortable everyday living.

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1 brands
Founded
1994
1994 Parent brand
GLOBAL WORK
Clothing

An accessible line that brings the brand’s core offering to a broad audience

Launched by GLOBAL WORK in 2023 as a new format, it was designed as a basic line that brin

Launched by GLOBAL WORK in 2023 as a new format, it was designed as a basic line that brings everyday wear closer to the essentials. Under the name GLOBAL WORK Smile Seed Store, it foregrounded quality, design, and ease of selection, serving to extend GLOBAL WORK’s universal appeal further into everyday life. The 2026 financial results materials mention effects associated with its discontinuation.

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