KEITA MARUYAMA

A second line established separately from the main collection, it focuses primarily on daily wear intended for women in their late 20s to early 30s. The brand’s design elements, such as prints and embroidery, are incorporated into everyday items, and sales channels were expanded through initiatives including the mobile shop “Beauty Bar,” launched in 2010. It is positioned separately from the main line in terms of sales channels and use.

A daily line focused on knit products. It reflects the brand’s color sensibility and embroidery style in knitwear, and offers seasonal wardrobe suggestions. Alongside DRESS DRESS, it has been offered through mobile shops and select stockists, serving to complement everyday wear by distinguishing its product range and appeal from those of the main collection.

A bridal-focused line presented in 2009 as “Wedding Dress KEITA MARUYAMA.” In addition to collections centered on prêt-à-porter, it operates with a focus on wedding attire, offering semi-custom and fully custom orders, as well as in-store rental services. It incorporates the parent brand’s delicate embroidery and use of color into its dresses, while clearly distinguishing its purpose and customer touchpoints from other lines that handle everyday clothing.

A home collection announced in 2020. It offers products for areas of daily life beyond clothing, including interior accessories, fabrics, fragrances, and household goods, and presents ideas for everyday living through Maruyama fabrics and selections by artists. It is available through the official online store and Maruyama’s concept space, and is a lifestyle-oriented line derived from the clothing-focused line, with a distinct purpose and customer touchpoints.